Exhibition ‘Mr. Brainwash: Life is Beautiful’


The first exhibition of ARA Modern Art Museum

Occupied by the younger generations in every exhibition space, ARA Modern Art Museum is currently holding the first exclusive exhibition in Asia of a self-taught French-born street artist, Mr. Brainwash (Thierry Guetta). ‘Mr. Brainwash: Life is Beautiful’ exhibition actively serves a flexible spacial diagram for visitors on a grand scale. Once a clothing store owner, MBW used a video camera to film everything after going through the death of his mother in his childhood. The film directed by the street artist Banksy “Exit Through the Gift Shop” was a turning point in his career.


A white canvas composed of dazzling colors

With his prominent playful work in pop imagery and iconography, he boldly treated the entire museum as a canvas, from actually painting and spraying all over the spaces to reproducing the scene of his own studio with real props. Every destination or space leading us was freely fulfilled with his work in the manner of unrestricted framework, but at the same time and ironically, the whole exhibition was a thoroughly thought-out project. I’m sure, all those layered colors in his studio exhibition room did not just happen purely by accident. They rather seem like sharpened up colors and images established in his own world.

This specific exhibition was mesmerizing and powerful enough to feel the passion of the artist that you will remember for a very long time, as a visitor could feel the attempt to break down the boundaries between art, space, and message in life. Almost making a confident departure from a generalized space to reinterpret the existing shell, it introduced the work of revisiting and coloring a picture of our lives that is to be found in any way.


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